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Cats Life at Home

Allergies Can Fray the Human-Cat Bond. Science Is Working on Fixes

Article

Reading Time: 2 minutes If you’ve ever had the triumph of a newly vacuumed floor disrupted by a tumbleweed of cat hair drifting around the corner, you know that a truly clean house is difficult to achieve when you live with pets. For the approximately 10 to 20 percent of adults worldwide who have allergies to cats, the consequences […]

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Dogs Fears & Anxieties Veterinary Care

An Itchy Dog’s Journey

Article

Golden Retriever Dog on dock

Reading Time: 4 minutes Bodie, a 3-year-old Golden Retriever and one of the millions of dogs suffering from allergic itch, recently saw his veterinarian for diagnosis and treatment. His journey with itch, however, is just beginning. Dogs with atopic dermatitis (allergy to environmental triggers) and their families face a lifelong challenge of managing the ups and downs of itch. […]

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Cats Dogs Fears & Anxieties Other Veterinary Care

Calling All Itchy Pets: August is Itchy Pet Awareness Month!

Article

brown dog scratching

Reading Time: 4 minutes In 2019, Zoetis Petcare launched Itchy Pet Awareness Month, recognized each year in August, in order to help bring awareness to the millions of pets with skin disease and to provide resources for pet owners and veterinarians to identify and manage pet itch. Skin allergy is consistently among the top reasons that pets visit the […]

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Cats Life at Home

Breakthrough: New Cat Food Changes How People Manage Cat Allergies

Article

Reading Time: 4 minutes Approximately one in five adults worldwide suffer from cat allergies. They must limit their interactions with felines, take anti-allergy medications, and in worst-case scenarios, relinquish beloved cats. A breakthrough cat food called Pro Plan LiveClear, now available on pet food shelves nationwide, may transform how people manage their cat allergies, allowing them to keep their […]