Our Friends
Our Friends

Our Corporate Program Members
Fear Free is proud to call some of the most successful, well-known, and reputable companies its Corporate Program Members. It is our Corporate Program Members’ commitment and support that enables Fear Free to provide education and services to our Fear Free community and to facilitate growth for our business initiatives. Each Corporate Program Member has selected one or more categories in which to support Fear Free; that category aligns with the Fear Free mission and the Corporate Program Members’ products of that category are a vital part of successful Fear Free implementation in practices and homes.


Category: Veterinary diagnostic AI mobile application for cat, dog and horse owners
AI FOR PET leverages cutting-edge artificial intelligence to improve the health and happiness of pets. Our innovative AI-assisted application, TTcare, detects major clinical signs in pets’ eyes, skin, dental, and joint health through smartphone photos or videos. Developed in collaboration with veterinary colleges and clinics in the United States and South Korea, AI FOR PET aims to identify and manage pet health issues as early as possible. Our work has resulted in several scientific papers published in top journals such as Nature Scientific Reports, Veterinary Ophthalmology, and AJVR.
Our AI technology is key to enhancing pets’ quality of life, aligning with the Fear Free vision to reduce fear, anxiety, and stress in pets. Additionally, it promotes preventive healthcare, ensuring pets live healthier, happier lives.

Category: Biologicals
At Elanco, we provide those who raise and care for animals with solutions that empower them to advance a vision of food and companionship enriching life.
We understand the powerful role healthy animals play in making lives better. As pets increasingly become important parts of our families, so too does the need to help them live longer, healthier, higher-quality lives. We believe that vaccines play a big part of keeping pets healthy, and it is easy to see how our oral and low volume options complement the Fear Free initiative by reducing the number of vaccines given to pets, allowing for a more comfortable vaccine experience.
TruCan B (Oral), the first oral Bordetella vaccine on the market and the first and only portfolio of highly purified 1/2mL vaccines for dogs and cats, TruCan Ultra and TruFel Ultra, enable you to provide an elevated vaccine experience.

Category: Pet Insurance & Microchips
Independence Pet Group® (IPG) is one of North America’s largest pet insurance and services organizations. Our impressive family of brands such as Figo Pet Insurance, Felix Cat Insurance, ASPCA Pet Health Insurance, and AKC Pet Insurance in the US and Pets Plus Us in Canada supports insurance for more than 1,000,000 pets in the U.S. and Canada and provides well-being, safety, resources, and business solutions to the pet industry, including microchip identification and an online pet registry through 24Petwatch, a pet protection and lost pet service.
We recognize pet health is holistic and it’s critical to address both a pet’s physical and emotional wellbeing. Through this alliance with Fear Free, our brands will provide pet parents with best-in-class content on how to address and support their pet’s behavioral and emotional wellbeing, further strengthening the bond they share with their pet.

Category: Pheromones
Founded in 2018 by Dr. Patrick Pageat, SIGNS Labs SAS is the world’s only laboratory dedicated exclusively to pheromone technology. In partnership with IRSEA, SIGNS develops science-based, species-specific solutions marketed under the Secure brand.
Thanks to its patented and globally unique pheromone diffusion technology, Secure products help pets adapt, thrive, and strengthen bonds with their families by reducing stress in veterinary, home, and travel environments.

Category: Home & Garden
Spruce is a hardworking, worry-free weed & grass killer that’s made differently to work differently; giving pet families an effective way to manage weeds without the stress. A true game-changer in the weed & grass killer category, Spruce offers powerful, pet-friendly, weed-deadly control while still being safe for use around people, pets and bees when used as directed.
With visible results in just one hour and dead weeds in one day, Spruce helps turn outdoor upkeep into a quick, hassle-free task so pet parents can spend more time enjoying their space. Its innovative formula begins working on contact, dehydrating weeds from the top down, delivering fast impact without compromising the spaces pets love.

Category: Canine Food & Treats
With more than 1 billion meals served, The Farmer’s Dog is leading a revolution in pet care by providing personalized fresh meal plans designed to help dogs live longer, healthier lives. Every meal is complete and balanced, made to human-grade safety standards, portion controlled, and delivered directly to customers’ doors. Plans are developed and supported by on-staff Board-Certified Veterinary Nutritionists®, PhD nutritionists, and veterinarians. The Farmer’s Dog is dedicated to bringing peace of mind to dog lovers by helping them do their best for their dogs, and setting the highest bar in the pet care industry. Available nationwide, only at www.thefarmersdog.com.
Preferred Product Program
The Fear Free Preferred Product Program (PPP) is designed to provide Fear Free Certified Professionals access to products and services that are aligned with Fear Free protocols, procedures, and recommendations. As Fear Free Certified Professionals implement Fear Free in their workplace, gaining access to the below listed products and services will facilitate and speed up that process. The Fear Free Preferred Product Program is reviewed and evaluated on an ongoing basis to ensure that the products and solutions we select continue to meet the needs of our Fear Free community.


Assisi Animal Health
As the world’s leader in developing veterinary applications of targeted pulsed electromagnetic field™ (tPEMF) therapy, our therapeutic products are easy to use at home, safe and effective in the hospital, opioid sparing, and well-liked by patients, and the people who care for them. Our pain and inflammation product portfolio includes the Assisi Loop®, a portable, disposable, effective PEMF therapy device ideal for at-home use, and our convenient, rechargeable, tPEMF therapy pads that cover a much larger treatment area. Our anxiety therapy device, Calmer Canine™, works off a different tPEMF signal that targets the anxiety center in a dog’s brain effectively and safely restoring lasting calm to dogs with separation anxiety.

Calmr Dog Toys
There are many toy options in the market today. Our experience working with children with autism has allowed us to create unique products that address unmet sensory-motor needs that may present as anxiety or in undesirable behavior.
Our evidence-based calming toy line provides opportunities for sensory-motor input which combines heavy work, movement and deep pressure to organize the nervous system. We encourage thoughtfulness in the quality of play that will improve wellbeing and safety for both dogs and the people that care for them.

Ezee-Visit Pet Vet Mat
The Ezee-Visit Pet Vet Mat is an innovative product designed with your pet’s comfort in mind. Designed to stabilize pets during vet visits, a pet owner or veterinarian can provide the mat to give pets secure footing on all clinic surfaces, such as stainless steel or other types of exam tables, tile floors, and scales. The result is a more relaxed pet, veterinarian, pet owner, and a better quality vet visit.

Medical Pet Shirts
Medical Pet Shirts (MPS) is the original inventor of protective recovery wear for pets. Since 2007, we’ve supported over 10 million pets, strengthening clinical recovery protocols and giving owners confidence at home. Co-developed with veterinarians and behavioral therapists, our products provide reliable physical protection and support pets’ emotional wellbeing throughout recovery.

NoFear Pet Mats
NoFear pet mats are designed in harmony with the Fear Free initiative to minimize animal anxiety and alleviate fear while keeping pets safe and comfortable. Our mats are non-slip on all smooth surfaces so they do not shift, slide, or produce noise when an animal steps on them. They are usable on both sides, making them extremely practical for clinical and domestic environments alike. Made with 5mm thick sturdy smooth material that is easy to clean and has been tested to withstand all disinfectants used in veterinary clinics and hospitals, our mats also provide insulation and comfort, making them an excellent choice for post-op recovery cages. X-ray transparency also makes them superb for X-ray tables where animals often struggle with cold surfaces and noise while being handled.

Paw Prosper
Paw Prosper is on a mission to help pets live longer, healthier, and more joyful lives. Our portfolio of trusted wellness brands, including Walkin’ Pets, Help ‘Em Up, and Respond Animal Therapeutics, offers innovative solutions for injury prevention, rehabilitation, and long-term mobility. Veterinarian-recommended and professionally trusted, our products are designed to support pets at every stage of life.

Pet Acoustics
Pet Acoustics is the leader in species-specific sound therapy and hearing health for animals. Founded by sound behaviorist and composer Janet Marlow, Pet Acoustics offers calming music scientifically designed for dogs, cats, horses, and small animals, as well as the Pet Acoustics+ App—the first digital platform with a patent-pending hearing test for pets. Clinically validated and used worldwide in veterinary practices, homes, and shelters, Pet Acoustics helps reduce stress, improve wellbeing, and support Fear Free environments for animals and their caregivers.

ProEdge by Pet Therapeutics
The ProEdge™ Anxiety-Calming Pet Bed by Pet Therapeutics™ is an exclusively designed bed which creates a calming and protected spot for a pet to sleep in unfamiliar surroundings. Created in collaboration with professionals in pet boarding and supported by experts at the Center for Canine Behavior Studies, ProEdge provides an unmatched experience, assuring pets’ emotional comfort when away from home.

Surgically Clean Air
Allergic reactions due to chronic exposure to pet dander & anesthetic gases, plus the constant need to mask or hide pet odors are all problems that vet hospitals face. Surgically Clean Air is a leading North American manufacturer of high-quality air purification systems.

Sylvester.ai
Sylvester.ai offers cutting-edge artificial intelligence technology that helps detect pain and discomfort in your feline patients by analyzing their facial expressions. Sylvester.ai’s powerful technology includes both a caregiver application and a clinic portal. This empowers Caregivers to assess their cat’s pain at home while clinics can view those incoming images and AI-generated results to support timely interventions.

VetVerifi
We understand the challenges veterinary clinics face managing vaccine verification requests from pet service providers. VetVerifi simplifies this process by providing an efficient, secure, and authorized platform for verifying records, reducing administrative burden while maintaining data governance.
